My Favorite AI Products I Actually Use as a PM: 2025 Edition

Also see the 2026 edition of this list.

Instead of using one AI tool to do everything, I've been curating a small set of tools that are exceptional at specific jobs. Here are the five products that have become essential to my work, what I use them for, and why they are special.

1. Favorite for Deep Work: Gemini + Google AI Studio

For the heavy lifting of product management work like creating strategy docs, PRDs, Gemini is my go-to. It excels at handling massive, messy context without losing the plot.

My workflow involves feeding a mix of UXR transcripts, previous PRDs, and backlog notes into a single AI Studio chat. It synthesizes this information into a coherent strategy document that includes risks and open questions.

Try This: Drop your user research notes and two related strategy docs into AI Studio. Ask it, “Draft a two-page brief for our next project. Surface the three biggest risks and propose a small experiment to de-risk the top one.”

2. Favorite for Life & Creativity: ChatGPT

For my personal life, ChatGPT is my choice for its powerful personalization and memory. It acts as a personal assistant that learns my preferences over time.

I use it for everything from escaping the blank page on a home project to getting quick recommendations. When I plan a trip, it remembers from our previous preferences, making its suggestions relevant. On a walk, I use Voice Mode to brainstorm lifestyle hacks. It's the perfect glue for life's logistics.

Try This: Take a photo of a room in your house. Ask for three layout variations in a style you like. Pick your favorite and refine it with more constraints, such as "keep the 72-inch sofa" or "add more storage."

3. Favorite for Building to Think: Lovable

To move past documents and truly "build to think," I use Lovable. It is the fastest way I know to turn a concept into a functional prototype that people can click.

I can describe a user flow in plain English and Lovable scaffolds the front end, connects to a Supabase backend for data, and hooks into the Gemini API for intelligence. The result is a shareable demo link I can produce in a single afternoon.

Try This: Prototype a new feature using Lovable. Put it in front of your team for feedback before writing a single line of a PRD.

4. Favorite for Organizing Information: NotebookLM

I use NotebookLM to turn dense materials like PDFs and user research into assets the team will actually consume. It keeps a living notebook for a project so key insights don't get lost in chat threads.

I can also generate a podcast-style Audio Overview for my commute or a 90-second Video Overview to share with executives.

Try This: After a week of user interviews, upload the transcripts to NotebookLM. Ask it to surface the top three themes and generate a short audio summary. Post it in your team’s channel for faster alignment.

5. Favorite for the Human Side of Work: Portraits

For the essential human side of leadership, I use Portraits (I’m the PM lead on this experiment!) It is a new experiment from Google Labs that lets you have a conversation with an AI version of a trusted expert, built in partnership with them and based on their own work.

The first Portrait features Kim Scott, author of Radical Candor. Before a critical one-on-one, I can ask the AI Kim for coaching. For example, "How can I tell a team member that their quest for perfection is slowing us down, without destroying their motivation?" It provides advice and phrasing grounded in her principles, in her voice. This preparation helps me walk into the real conversation calmer and clearer.

Try This: Think of a tough conversation you need to have. For instance, ask the Kim Scott Portrait: "How can I tell a team member that their quest for perfection is slowing us down, without destroying their motivation?"

My AI Toolkit at a Glance